PRIVACY POLICY

Last Updated: 01 June 2025

1. Who We Are

Printomato is a photo printing service operated through devices placed in public venues (such as bars, cafes, and hotels), and supported by a campaign management platform and website. This Privacy Policy explains how we collect, use, and protect your data.

2. What Data We Collect

We may collect the following types of personal data:

  • Photos taken using the Printomato device
  • Location and venue of device usage
  • Device interaction and campaign engagement data
  • QR code scan behavior (non-personal unless you submit a form)
  • Basic technical/browser data via our website (e.g. IP address, cookies)

We do not knowingly collect:

  • Names, email addresses, or contact details unless voluntarily provided
  • Sensitive data (e.g. financial, health, biometric)

3. How We Use Your Data

We use collected data for:

  • Operating and improving the Printomato experience
  • Running and analyzing photo-based campaigns
  • Understanding device and user engagement
  • Ensuring system stability and performance
  • (If opted in) marketing or feedback purposes

All uses are GDPR-compliant and based on legitimate interest, contractual necessity, or your consent.

4. Legal Basis

We process your data under the following bases:

  • Consent: e.g. when you scan a QR code to interact with campaigns
  • Legitimate interest: to operate, improve, and analyze Printomato
  • Contractual obligation: for service delivery (e.g. photo prints)

5. Data Retention

  • Photos and interaction logs are stored for a maximum of 12 months, unless required longer for analytics or campaign reports.
  • Aggregated or anonymized data may be retained longer for statistical purposes.

6. Sharing and Third Parties

We may share data with:

  • Hosting providers and cloud services (e.g. AWS, Google Cloud)
  • Analytics and campaign tools (e.g. Google Analytics, Meta)
  • Brand or venue partners in aggregated or anonymized form only

We do not sell personal data.

7. Your Rights (GDPR)

You have the right to:

  • Access, correct, or delete your personal data
  • Withdraw consent at any time
  • Object to processing or request data portability

To exercise your rights, contact us at: [email protected]

8. Children’s Privacy

Printomato is designed for general audiences. Children are allowed to use the device in public settings. We do not knowingly collect or store data from children under 16 beyond the photo print process.

9. Security

We use appropriate technical and organizational safeguards to protect your data. However, we cannot guarantee complete security over public networks or venues.

10. Changes to This Policy

This Privacy Policy may be updated from time to time. The latest version will always be available at [yourwebsite.com/privacy].